Sunday, May 4, 2008

Dasani Plus Pomegranate Blackberry Water Beverage


....Plus what, exactly? Why, pomegranate-y goodness, obviously. I guess. I mean, I'm trying here, I really am. Honestly, what does the modifier "plus" mean in the context of bottled water? I'm drinking Coffee Plus - because there's creamer in it. See? I can write product copy too. Dasani branding executives, thy name is LAZY.

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